Results From The National Radio Survey
There have been changes to universes and sampling methods in the beginning of 2009. This must be taken into account when comparing results to earlier datasets.
| Monthly Trends | National Results | Capital Area Results |
National Results
Reach And Time Spent Listening
September - November 2011
| Previous Report |
Demographic Group: 9+ population, whole of Finland.
Population: 4,816,000
Error Margin: ±2 %-yks. = 88 000
| Channel | Daily Reach | Weekly Reach | Time Spent (min/day) | |||
|---|---|---|---|---|---|---|
| '000 | % | '000 | % | per head | per listener | |
| Total Radio | 3,706 | 77 % | 4,573 | 95 % | 183 | 237 |
| Total YLE | 2,058 | 43 % | 2,971 | 62 % | 98 | 229 |
| Total Commercial | 2,366 | 49 % | 3,584 | 74 % | 85 | 172 |
| YLE Radio 1 | 452 | 9 % | 920 | 19 % | 14 | 154 |
| YleX | 288 | 6 % | 741 | 15 % | 8 | 134 |
| YLE Radio Suomi | 1,346 | 28 % | 2,026 | 42 % | 66 | 235 |
| YLE Puhe | 142 | 3 % | 350 | 7 % | 3 | 118 |
| YLE Swedish | - | - | - | - | - | - |
| YLE X3M | 49 | 1 % | 140 | 3 % | 1 | 131 |
| YLE Radio Vega | 118 | 2 % | 232 | 5 % | 5 | 207 |
| Radio Nova ** | 662 | 14 % | 1,496 | 31 % | 20 | 144 |
| SBS Iskelmäradio Channels ** | 415 | 9 % | 980 | 20 % | 12 | 142 |
| Radio Rock ** | 281 | 6 % | 686 | 14 % | 7 | 122 |
| NRJ ** | 411 | 9 % | 901 | 19 % | 8 | 97 |
| The Voice ** | 233 | 5 % | 669 | 14 % | 4 | 89 |
| Groove FM ** | 99 | 2 % | 285 | 6 % | 2 | 91 |
| Radio Aalto ** | 128 | 3 % | 411 | 9 % | 3 | 98 |
| SuomiPOP ** | 352 | 7 % | 869 | 18 % | 9 | 121 |
| Rondo Classic | 37 | 1 % | 113 | 2 % | 1 | 104 |
| Total Metroradio * | 466 | 10 % | 1,132 | 24 % | 12 | 118 |
| Total Nelonen Media * | 400 | 8 % | 1,004 | 21 % | 10 | 117 |
| Total SBS * | 710 | 15 % | 1,629 | 34 % | 19 | 128 |
| Others ** | 626 | 13 % | 1,421 | 30 % | 19 | 144 |
* = Combination of several regional channels.
** = Channel is not available in the whole of Finland.
- Daily Reach
- Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
- Weekly Reach
- Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
- Time Spent (min/day)
- Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).
Source: Finnpanel Oy / KRT
This table is also available in CSV format.