Results From The National Radio Survey

There have been changes to universes and sampling methods in the beginning of 2009. This must be taken into account when comparing results to earlier datasets.

Monthly TrendsNational ResultsCapital Area Results

Capital Area Results

Reach And Time Spent Listening

September - November 2012

Previous Report
Demographic Group: 9+, capital area (Helsinki, Espoo, Vantaa, Kauniainen)
Population: 954,000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio65769 %87892 %145209
Total YLE34837 %52355 %75205
Total Commercial43345 %72576 %70152
YLE Radio 1788 %16017 %12153
YleX475 %11612 %7136
YLE Radio Suomi19921 %31233 %44211
YLE Puhe475 %10611 %595
YLE Mondo30 %142 %071
Radio Nova707 %19821 %11147
NRJ697 %17118 %8107
The Voice313 %10311 %381
Radio City Total------
Groove FM303 %10511 %390
Metro FM202 %768 %296
Radio Aalto384 %10911 %5111
Radio Helsinki232 %746 %3111
Radio Rock556 %14115 %6107
SBS Iskelmä586 %15216 %692
SuomiPOP435 %14315 %497
Classic152 %445 %2100
Radio Nostalgia414 %11212 %6142
Bassoradio212 %536 %2105
Radio City273 %748 %3112
Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.

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