Results From The TV Audience Measurement
|Weekly Results||Monthly Results||Yearly Results|
Average Daily Reach by Channel
|10+ yrs.||1024||2544||4564||65+ yrs.|
|10+ Male||1024 Male||2544 Male||4564 Male||65+ Male|
|10+ Female||1024 Female||2544 Female||4564 Female||65+ Female|
|Previous Year||Next Year|
|Kanava||Year 2008||Year 2007|
|Yle TV1||51 %||52 %|
|Yle TV2||46 %||47 %|
|Yle Teema||17 %||11 %|
|YLE Extra||-||8 %|
|Yle Fem||14 %||8 %|
|Yle Total||61 %||62 %|
|MTV3||54 %||57 %|
|Sub||28 %||28 %|
|MTV3 Total||8 %||6 %|
|MTV Oy Total||59 %||61 %|
|Nelonen||37 %||39 %|
|JIM||17 %||10 %|
|4 Sport (was: Urheilukanava)||11 %||9 %|
|Nelonen Pay TV||2 %||2 %|
|Nelonen Media Total||44 %||42 %|
|The Voice/TV Viisi||7 %||6 %|
|Music TV||4 %||6 %|
|The Discovery Channel||3 %||-|
|Others (incl. Discovery)||26 %||30 %|
|Total||73 %||74 %|
JIM started on Feb 26th, 2007.
Urheilukanava is included in Nelonen Media since Sep 1st, 2007
Urheilu+kanava is included in Nelonen Media since Jun 1st, 2007 and KinoTV since Sep 1st, 2007.
YLE24 was renamed to YLE Extra on Apr 27th, 2007.
This table is also available in CSV format.
- Demographic Group
- The target group being analyzed.
- Population size of the target group in Finland.
- Average daily reach (percent)
- Percentage of the people in the demographic group that have watch the channel for at least one minute during an average day.
Source: Finnpanel Oy / TV Audience Measurement
Since the beginning of 2008 guest viewing and timeshift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain timeshift viewing only during the same day. Monthly and yearly and older weekly ratings contain timeshift viewing during seven days.
Finnpanel Oy produces the TV ratings by the means of panel reasearch. Peoplemeters are installed installed to each TV set of a 1100 household sample (approximately 2300 individuals). The peoplemeters automatically identify the channel and time of viewing. The resuls are reported daily to the subscribers of the survey.