Results From The TV Audience Measurement

Weekly ResultsMonthly ResultsYearly Results

Yearly Results

Channel Share and Weekly Reach

10+ yrs.4+ Male10–24 Female45–6465+ Male
10+ Male4+ Female25–4445–64 Male65+ Female
10+ Female10–2425–44 Male45–64 Female 
4+ yrs.10–24 Male25–44 Female65+ yrs. 

10+ yrs.

Year 2007

Previous YearNext Year
Demographic Group: All 10+ Years Old
Population: 4,653,000
Week Numbers: 1-52/2007
Average Weekly TV Reach (individuals): 4,331,000
Average Weekly TV Reach (prercent): 93 %
Average Daily TV Viewing Time: 2 h 46 min

Viewing Distribution by Channel

24 hrs
Weekly Reach
Weekly Reach
Yle TV123.8 %21.8 %3,827,00082 %
Yle TV217.4 %17.8 %3,786,00081 %
Yle Teema1.3 %1.3 %1,572,00034 %
YLE Extra0.8 %0.7 %1,247,00027 %
Yle Fem0.7 %0.9 %1,338,00029 %
Yle Total44.1 %42.5 %4,095,00088 %
MTV325.7 %28.4 %4,018,00086 %
Sub6.0 %6.7 %2,805,00060 %
MTV Total 1.3 %0.9 %734,00016 %
MTV Total32.9 %36.0 %4,110,00088 %
Nelonen10.2 %11.3 %3,568,00077 %
Jim1.2 %1.3 %1,274,00027 %
4 Sport (was: Urheilukanava)1.2 %1.0 %1,396,00030 %
Nelonen Pay TV0.1 %0.1 %370,0008 %
Nelonen Media Total11.8 %13.0 %3,651,00078 %
The Voice/TV Viisi0.7 %0.4 %907,00019 %
Music TV0.8 %0.5 %729,00016 %
Others (incl. Discovery)11.2 %8.4 %2,901,00062 %
Total100.0 %100.0 %4,331,00093 %

This table is also available in CSV format.

Bar Chart
Demographic Group
The target group being analyzed.
Population size of the target group in Finland.
Average daily viewing time
Time in minutes spent watching the channel on an average day in the demographic group.
Share 24 hrs
Share of demographic group's viewing by channel (all day).
Share 18–23
Share of demographic group's viewing by channel between 18 and 23 o'clock.
Average weekly reach (individuals)
Number of people in the demographic group that have watch the channel for at least one minute during an average week.
Average weekly reach (percent)
Percentage of the people in the demographic group that have watch the channel for at least one minute during an average week.

Source: Finnpanel Oy / TV Audience Measurement

Since the beginning of 2008 guest viewing and timeshift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain timeshift viewing only during the same day. Monthly and yearly and older weekly ratings contain timeshift viewing during seven days.

Finnpanel Oy produces the TV ratings by the means of panel reasearch. Peoplemeters are installed installed to each TV set of a 1100 household sample (approximately 2300 individuals). The peoplemeters automatically identify the channel and time of viewing. The resuls are reported daily to the subscribers of the survey.