TV Audience Measurement
Terminology
- Back Channel
Internet connection or other means of communication from the set top box to content provides.
- Break
A commercial break consisting of spots.
- CPP
Cost per Point. The average cost of achieving one commercial rating point with a 30 second advertising spot.
- CPT
Cost per Thousand. The average cost of achieving 1000 advertising impacts.
- Daily Reach
Audience reached by a channel during a day, people who have watched the channel for at least one minute.
- DTH
Direct To Home. TV reception using a satellite dish.
- DVB
European digital television standard. Variations DVB-T, DVB-C, DVB-S and DVB-H mean standards for terretrial, cable, satellite and handheld broadcasting.
- Effective Reach
The percentage of a target audience that is exposed to a campaign at a set level or frequency.
- EPG
Electronic Programme Guide.
- Establishment Survey
A postal questionnaire to study TV related issues in Finland. Also used to recruit households to the audience measurement panel.
- Estimate
Rating (in 1000s viewers) for a minute, spot, break or program. For any blocks lognger than one minute the estimate is the average of minute estimates.
- Frequency
The average number of times that members of a target aurience have been exposed to a campaign.
- Gross Reach
Total contacts reached by a campaign.
- GRP
Gross Rating Point.
- Interval
Any time interval, usually a multitude of 15 minute blocks.
- MHP
Multimedia Home Platform
- Minute Audience
Audience for one minute, the smallest unit measured in the TAM survey.
- Minutes Per Head
Time of Viewing proportional to the whole population.
- Multichannel
Cable of satellite reception.
- Net Fraction
Proportion of viewing time to programme's length.
- Net Reach
Number of different people reached by a program or a campaign. Can be represented either in thousands or in percents.
- OTS
Opportunity To See. Average frequence for a campaign.
- Overnight Report
Daily report of previous day's TV and program audiences.
- Prime Time
The peak time of TV viewing, generally around 18-23 o'clock.
- Profile
Target Group's share of total program audience.
- Programme Audience
The average minute audience of a program.
- Rating
Audience proportion of total demographic population.
- Reached Audience
Number of people who have watched the channel for at least one minute. Usually calculated as daily or weekly reach.
- Share
Channel's share of total TV viewing during a program or time interval.
- SMATV
Satellite Master Antenna TV
- Spot
A commercial in a commercial break.
- Target Group
Demographic group being analyzed.
- Timeshift viewing
Live audience = The audience to a minute, commercial, daypart or programme at the time of its transmission.
Vosdal audience = The audience to a minute, commercial, daypart or programme viewed on the same day as live.
Live + Vosdal = Overnight report
Timeshift audience = The playback audience to a PVR recording of a minute, commercial, daypart or programme. The recording must be played back within 7 days of the original transmission to be counted into the ratings.
Consolidated = The consolidated audience is the sum of the live and timeshift audiencies. Final report, official ratings.
- Trend Report
A daily or weekly report presenting the viewing time of channels.
- TRP
Target Rating Point = GRP for a target group.
- TV Audience Measurement
The system for measuring television audiences.
- Validation
A telephone interview to validate the panel households' presence button use.
- Väestöestimaatti
Sukupuolille sekä painotuksessa oleville ikäryhmille ja alueille = väestötilaston mukainen väestömäärä. Muille kohderyhmille = ryhmään kuuluvien paneelissa olevien henkilöiden painokertoimien summa. (Population).
- Weekly Reach
Audience reached by a channel during a week, people who have watched the channel for at least one minute.
- X*Pert
Software for campaign optimization.