Results From The TV Audience Measurement

Weekly Results

Monthly Results

Yearly Results

Monthly Results

• Top Programs by Channel
• Top Programs by Age Group and Sex
• Top Programs by Genre
• Channel Share and Weekly Reach
• Viewing Time on Different Months
• Cumulative Share

Viewing Time on Different Months

10+ yrs.	10–24	25–44	45–64	65+ yrs.
10+ Male	10–24 Male	25–44 Male	45–64 Male	65+ Male
10+ Female	10–24 Female	25–44 Female	45–64 Female	65+ Female

25–44 Female

April 2012

Demographic Group

The target group being analyzed.

Average daily viewing time

Time in minutes spent watching the channel on an average day in the demographic group.

Source: Finnpanel Oy / TV Audience Measurement

Since the beginning of 2008 guest viewing and timeshift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain timeshift viewing only during the same day. Monthly and yearly and older weekly ratings contain timeshift viewing during seven days.

Finnpanel Oy produces the TV ratings by the means of panel reasearch. Peoplemeters are installed installed to each TV set of a 1100 household sample (approximately 2300 individuals). The peoplemeters automatically identify the channel and time of viewing. The resuls are reported daily to the subscribers of the survey.