Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
April - June 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,25065 %4,38188 %147226
Total YLE1,68834 %2,53451 %77227
Total Commercial2,06741 %3,42069 %71170
YLE Radio 13868 %70314 %14181
YleX2255 %54711 %7153
YLE Radio Suomi1,01420 %1,55531 %48237
YLE Puhe1453 %4379 %395
YLE X3M301 %892 %1109
YLE Radio Vega1082 %1924 %4201
Aito Iskelmä1002 %2856 %3130
Basso (prev. Kiss) 772 %2595 %192
Classic521 %1323 %1119
Groove FM180 %641 %0119
Helmiradio471 %1553 %1106
HitMix1052 %3216 %294
Iskelmä1343 %4158 %3129
Järviradio1583 %3206 %7214
Kasari691 %2295 %1104
LOOP1142 %4068 %276
Me Naiset Radio291 %1192 %085
NRJ892 %3076 %169
Radio City Total832 %2475 %2136
Radio Dei561 %1142 %2134
Radio Nostalgia1273 %3547 %3118
Radio Nova4409 %1,06721 %14159
Radio Pooki651 %1413 %3191
Radio Rock2365 %59112 %6135
Radio SuomiPOP3938 %95119 %9109
SuomiRock491 %1854 %1107
Radio Suomi Räp (prev Basso)341 %1222 %065
Ysäri511 %1703 %1100
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *92319 %2,02441 %23125
Total Bauer Media *1,12723 %2,38848 %33147
Others1994 %58512 %6142

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.