Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
January - March 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,30766 %4,38488 %149225
Total YLE1,74335 %2,57252 %78223
Total Commercial2,07742 %3,41168 %72171
YLE Radio 13828 %68714 %13173
YleX2154 %54011 %6129
YLE Radio Suomi1,08322 %1,61632 %51235
YLE Puhe1423 %4208 %392
YLE X3M220 %732 %1129
YLE Radio Vega1042 %1804 %5220
Aito Iskelmä1002 %2996 %2118
Basso (prev. Kiss) 681 %2154 %182
Classic721 %1683 %2114
Groove FM241 %782 %098
Helmiradio501 %1703 %187
HitMix852 %2605 %2104
Iskelmä1393 %4178 %4144
Järviradio1343 %2565 %5204
Kasari832 %2505 %184
LOOP952 %3096 %166
Me Naiset Radio301 %1202 %1109
NRJ872 %2846 %180
Radio City Total802 %2465 %2108
Radio Dei641 %1363 %2128
Radio Nostalgia1483 %3788 %4125
Radio Nova4409 %1,03121 %14162
Radio Pooki641 %1623 %3234
Radio Rock2415 %62513 %6121
Radio SuomiPOP4008 %94119 %9113
SuomiRock471 %1663 %193
Radio Suomi Räp (prev Basso)331 %1142 %181
Ysäri681 %2024 %197
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *92119 %2,01240 %23121
Total Bauer Media *1,16623 %2,41648 %35151
Others2214 %61612 %7150

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.