Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
November 2020 - January 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,32867 %4,42389 %151226
Total YLE1,67934 %2,50450 %78232
Total Commercial2,14643 %3,47170 %73169
YLE Radio 13858 %67914 %14183
YleX2104 %54511 %6138
YLE Radio Suomi1,02921 %1,54831 %50241
YLE Puhe1333 %3828 %3113
YLE X3M220 %681 %1118
YLE Radio Vega1032 %1794 %5225
Aito Iskelmä1062 %3156 %2114
Basso (prev. Kiss) 681 %2235 %175
Classic641 %1493 %2118
Groove FM170 %601 %078
Helmiradio471 %1513 %184
HitMix742 %2365 %195
Iskelmä1463 %4198 %3119
Järviradio1333 %2645 %6211
Kasari852 %2515 %291
LOOP962 %3357 %168
Me Naiset Radio471 %1794 %191
NRJ882 %2996 %173
Radio City Total782 %2305 %2113
Radio Dei551 %1212 %1121
Radio Nostalgia1383 %3738 %3122
Radio Nova47810 %1,07122 %16165
Radio Pooki601 %1453 %3234
Radio Rock2495 %62313 %6124
Radio SuomiPOP3908 %92119 %9109
SuomiRock541 %1814 %192
Radio Suomi Räp (prev Basso)271 %882 %072
Ysäri491 %1774 %187
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *91118 %1,98740 %22119
Total Bauer Media *1,17924 %2,41548 %35148
Others3307 %85617 %9138

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.