Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
August - October 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,34767 %4,44289 %153227
Total YLE1,63033 %2,48450 %73223
Total Commercial2,23745 %3,60573 %80177
YLE Radio 14098 %73915 %13160
YleX1764 %47510 %5126
YLE Radio Suomi97320 %1,53231 %47238
YLE Puhe1734 %4599 %4112
YLE X3M281 %862 %1130
YLE Radio Vega1112 %2074 %4183
Bassoradio------
Classic------
Helmiradio792 %2605 %2104
HitMix882 %2776 %296
Iskelmä2225 %59312 %6139
Kiss1012 %3337 %280
LOOP1092 %3577 %164
NRJ1072 %3758 %169
Radio Aalto972 %3547 %299
Radio City Total1152 %3297 %3115
Radio Nostalgia1683 %4269 %4130
Radio Nova50410 %1,17424 %16161
Radio Rock2836 %72415 %8135
Radio SuomiPOP4649 %1,09022 %10110
SuomiRock671 %2405 %193
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,05321 %2,22345 %27127
Total Bauer Media *1,18924 %2,44549 %37152
Others61512 %1,35727 %21169

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.