Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
December 2019 - February 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,36568 %4,45990 %151222
Total YLE1,64633 %2,45750 %74224
Total Commercial2,21645 %3,57872 %76170
YLE Radio 13888 %71114 %13169
YleX1854 %50310 %5126
YLE Radio Suomi99920 %1,53231 %48238
YLE Puhe1703 %47110 %3100
YLE X3M251 %782 %199
YLE Radio Vega1002 %1724 %4215
Aito Iskelmä782 %2455 %2131
Classic501 %1202 %1115
Helmiradio591 %1824 %1116
HitMix631 %2114 %199
Iskelmä1854 %51710 %4112
Kiss972 %3337 %171
LOOP952 %3377 %160
NRJ1022 %3537 %283
Radio Aalto982 %3427 %292
Radio City Total1012 %2946 %2112
Radio Nostalgia1473 %3798 %4120
Radio Nova48210 %1,12923 %15153
Radio Rock2876 %68714 %8131
Radio SuomiPOP4168 %98320 %9111
SuomiRock591 %2275 %1103
Bassoradio------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *97820 %2,12743 %25126
Total Bauer Media *1,21825 %2,47650 %36145
Others53411 %1,22225 %19172

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.