Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
October - December 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,37268 %4,49791 %152224
Total YLE1,64833 %2,51851 %74222
Total Commercial2,25345 %3,64173 %79173
YLE Radio 14118 %74615 %14169
YleX1964 %51310 %5118
YLE Radio Suomi97820 %1,51931 %46234
YLE Puhe1754 %47710 %4109
YLE X3M231 %772 %0103
YLE Radio Vega1112 %1904 %4198
Bassoradio------
Classic------
Helmiradio772 %2485 %2114
HitMix952 %3006 %285
Iskelmä1884 %52511 %5128
Kiss912 %2966 %173
LOOP952 %3357 %158
NRJ1172 %3968 %272
Radio Aalto1293 %4018 %3100
Radio City Total922 %2766 %2119
Radio Nostalgia1543 %3778 %4119
Radio Nova50110 %1,18024 %15152
Radio Rock2856 %70314 %7126
Radio SuomiPOP4619 %1,04521 %10112
SuomiRock591 %2255 %1100
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,06421 %2,23545 %27126
Total Bauer Media *1,12323 %2,37248 %33147
Others67414 %1,47030 %24173

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.