Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
December 2018 - February 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,50671 %4,53692 %168236
Total YLE1,76036 %2,55552 %84236
Total Commercial2,29146 %3,58772 %84180
YLE Radio 14219 %77616 %16184
YleX1703 %46910 %5134
YLE Radio Suomi1,09622 %1,65133 %54245
YLE Puhe1834 %48010 %4113
YLE X3M291 %942 %1103
YLE Radio Vega1162 %2014 %5199
Bassoradio------
Classic------
Helmiradio902 %2525 %298
HitMix862 %2836 %2100
Iskelmä1864 %53511 %5137
Kiss982 %3287 %289
LOOP1002 %3367 %165
NRJ1122 %3487 %289
Radio Aalto1182 %3597 %297
Radio City Total1022 %3106 %3146
Radio Nostalgia1553 %3758 %4124
Radio Nova52211 %1,16924 %18168
Radio Rock2916 %72215 %8131
Radio SuomiPOP47910 %1,09122 %12122
SuomiRock621 %2415 %182
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,02521 %2,09942 %27129
Total Bauer Media *1,14523 %2,33947 %37159
Others68914 %1,53131 %22160

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.