Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
March - May 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,22465 %4,34587 %151232
Total YLE1,68034 %2,49550 %79233
Total Commercial2,01441 %3,37168 %72178
YLE Radio 13938 %71514 %14172
YleX1764 %48410 %5128
YLE Radio Suomi1,06021 %1,63533 %52244
YLE Puhe1463 %4158 %3107
YLE X3M261 %872 %1120
YLE Radio Vega1112 %1874 %4199
Aito Iskelmä872 %2505 %3164
Classic381 %1062 %195
Helmiradio431 %1423 %1115
HitMix611 %2204 %1101
Iskelmä1443 %4158 %4126
Kasari701 %1954 %2124
Kiss812 %2796 %190
LOOP1042 %3587 %167
NRJ762 %2856 %182
Radio Aalto561 %2084 %188
Radio City Total882 %2315 %2127
Radio Nostalgia1413 %3697 %4136
Radio Nova4369 %1,01420 %15165
Radio Rock2535 %60712 %8155
Radio SuomiPOP4058 %96419 %9114
SuomiRock431 %1964 %198
Ysäri631 %1814 %1111
Bassoradio------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *91118 %1,98140 %25136
Total Bauer Media *1,10022 %2,29146 %34154
Others4339 %98520 %15175

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.