Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
August - October 2018
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,51271 %4,54592 %165232
Total YLE1,76936 %2,62453 %81225
Total Commercial2,31947 %3,63373 %84179
YLE Radio 14158 %77216 %13161
YleX1884 %48510 %5133
YLE Radio Suomi1,08722 %1,66034 %53240
YLE Puhe1794 %48810 %4109
YLE X3M341 %1072 %1113
YLE Radio Vega1102 %2064 %4201
Bassoradio------
Classic------
Helmiradio852 %2796 %2108
HitMix10513 %3156 %2102
Iskelmä2024 %56812 %5126
Kiss1243 %4028 %285
LOOP1233 %3888 %262
NRJ1253 %4068 %280
Radio Aalto1323 %4098 %3105
Radio City Total1263 %3577 %3121
Radio Nostalgia1333 %3627 %4141
Radio Nova52011 %1,22825 %16155
Radio Rock3006 %73815 %8132
Radio SuomiPOP50410 %1,13923 %12119
SuomiRock752 %2776 %184
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,08322 %2,21445 %29130
Total Bauer Media *1,18024 %2,43349 %36151
Others62213 %1,40628 %22171

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.