Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
June - August 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,23965 %4,37588 %148228
Total YLE1,68534 %2,56251 %75223
Total Commercial2,08242 %3,47470 %73173
YLE Radio 13627 %69214 %12164
YleX2154 %57912 %6145
YLE Radio Suomi1,04821 %1,59232 %49232
YLE Puhe1523 %4639 %3104
YLE X3M261 %882 %1117
YLE Radio Vega1102 %2054 %4202
Aito Iskelmä1142 %3457 %3144
Basso (prev. Kiss) 721 %2385 %179
Classic621 %1573 %2124
Groove FM180 %611 %088
Helmiradio421 %1383 %1115
HitMix902 %2816 %2108
Iskelmä1473 %4579 %3118
Järviradio1493 %3257 %6203
Kasari752 %2495 %199
LOOP1222 %4118 %279
Me Naiset Radio311 %1233 %063
NRJ942 %3497 %172
Radio City Total802 %2545 %2105
Radio Dei481 %1132 %1112
Radio Nostalgia1423 %4008 %4132
Radio Nova4489 %1,11322 %14157
Radio Pooki772 %1864 %3171
Radio Rock2475 %62613 %7145
Radio SuomiPOP3878 %97220 %9114
Radio Suomi Räp (prev Basso)301 %1122 %065
SuomiRock541 %1944 %1107
Ysäri471 %1603 %1117
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *93519 %2,06641 %25133
Total Bauer Media *1,15023 %2,44949 %34147
Others2164 %60412 %7152

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.