Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
October - December 2021
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,32666 %4,46289 %1,0271,153
Total YLE1,67734 %2,48350 %5261,061
Total Commercial2,15343 %3,53170 %501711
YLE Radio 13798 %67213 %93690
YleX2224 %53511 %43401
YLE Radio Suomi1,01920 %1,56731 %3351,070
YLE Puhe1433 %4008 %22275
YLE X3M210 %701 %3194
YLE Radio Vega1072 %1934 %30788
Aito Iskelmä1082 %2976 %19324
Basso (prev. Kiss) 721 %2345 %6127
Classic661 %1713 %10285
Groove FM281 %982 %4186
Helmiradio451 %1563 %6198
HitMix932 %2936 %13219
Iskelmä1613 %4559 %28305
Järviradio1253 %2665 %33625
Kasari661 %2234 %9193
LOOP1132 %3737 %11151
Me Naiset Radio271 %1152 %288
NRJ892 %3176 %9143
Radio City Total782 %2435 %15300
Radio Dei541 %1253 %9362
Radio Nostalgia1473 %3888 %29375
Radio Nova4188 %99020 %94475
Radio Pooki762 %1794 %20571
Radio Rock2505 %63713 %45355
Radio SuomiPOP4008 %96719 %58298
SuomiRock461 %1663 %6193
Radio Suomi Räp (prev Basso)301 %1132 %3131
Ysäri321 %1212 %4148
NRJ+Nostalgia------
MTV Radiot *------
Total Sanoma Media *94919 %2,06941 %158382
Total Bauer Media *1,12823 %2,37547 %233492
Others3457 %91618 %69379

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.