Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
Augusti - oktober 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,32367 %4,42689 %151226
Total YLE1,68734 %2,53951 %77227
Total Commercial2,15243 %3,51170 %74170
YLE Radio 14018 %74615 %14176
YleX2154 %56811 %6132
YLE Radio Suomi1,02621 %1,59932 %49237
YLE Puhe1653 %47310 %399
YLE X3M241 %772 %1113
YLE Radio Vega1042 %1984 %4205
Aito Iskelmä1102 %3136 %2113
Classic531 %1393 %2152
Helmiradio421 %1553 %191
HitMix721 %2505 %182
Iskelmä1623 %48610 %4111
Kasari722 %2164 %192
Basso (prev. Kiss) ------
LOOP1142 %4008 %166
NRJ1032 %3407 %172
Radio Aalto641 %2315 %1111
Radio City Total1102 %3297 %3123
Radio Nostalgia1693 %4259 %4121
Radio Nova4269 %1,04721 %13154
Radio Pooki641 %1343 %3218
Radio Rock2806 %66813 %8134
Radio SuomiPOP4229 %1,00520 %10114
SuomiRock551 %2114 %1116
Radio Suomi Räp (prev Basso)170 %661 %073
Ysäri501 %1723 %173
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *98620 %2,12743 %25125
Total Bauer Media *1,18124 %2,47050 %35146
Others4208 %96319 %14172

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.