TV Audience Measurement


In Finland, television viewing research has been conducted since 1960. In those days, panel members kept diaries of their television viewing. Finnpanel has supplied people meter data to the Finnish TV industry since 1987. The panel size is 1000 TV households (about 2000 persons).

The peoplemeter approach is a continuous 24-hour measurement of in-home viewing from a long term panel of households, which is equipped with metering devices to monitor changes in set status and viewer appearance. The meter uses a remote control, with each member of the family having his or her own push button on the remote control. Finnpanel polls the stored meter data daily in the early hours of the morning and the first overnight reports are published at 7 a.m.

A meter is installed to each TV set in the household. The meter registers all TV viewing around the clock. A remote handset is used to identify which members of the household are currently watching the set. The data collected is transferred by modem to Finnpanel during the night. The first overnight reports of previous day's viewing are produced at 7:00AM.

The TAM survey is controlled by a group of subscribers, including representatives from the main broadcasters, media agencies and advertisers.

For latest results, see the Results page.