Results From The National Radio Survey

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Reach And Time Spent Listening
July - September 2017
Demographic Group: 9+ population, whole of Finland.
Population: 4,933,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,61473 %4,57493 %175238
Total YLE1,90739 %2,80257 %87224
Total Commercial2,35448 %3,66274 %88184
YLE Radio 14138 %80016 %13160
YleX2255 %58812 %6130
YLE Radio Suomi1,19324 %1,79436 %57238
YLE Puhe2024 %55611 %495
YLE X3M451 %1383 %1113
YLE Radio Vega1182 %2215 %5199
Basso1162 %3938 %294
Classic------
Helmiradio1002 %2956 %2112
Iskelmä2455 %66414 %6126
LOOP1563 %47810 %273
NRJ1343 %4509 %288
Radio Aalto1353 %4629 %396
Radio City Total1132 %3447 %3124
Radio Nostalgia1493 %4068 %4115
Radio Nova52011 %1,27426 %17161
Radio Rock2856 %71915 %8139
Radio SuomiPOP55411 %1,24325 %14122
Radio Suomi Räp------
SuomiRock782 %2746 %191
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,09422 %2,21245 %30132
Total Bauer Media *1,22325 %2,50551 %38154
Others66914 %1,58532 %23171

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.