Results From The National Radio Survey

Previous ReportNext Report
Reach And Time Spent Listening
September - November 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,36968 %4,47290 %152224
Total YLE1,64033 %2,49150 %73221
Total Commercial2,25545 %3,60673 %79174
YLE Radio 14118 %74615 %14164
YleX1894 %49110 %5119
YLE Radio Suomi97620 %1,52831 %46233
YLE Puhe1824 %48110 %4110
YLE X3M281 %862 %1131
YLE Radio Vega1102 %1934 %4185
Basso (prev. Kiss) 942 %3096 %176
Classic------
Helmiradio802 %2585 %2111
HitMix882 %2766 %180
Iskelmä2154 %57212 %6138
LOOP1022 %3467 %159
NRJ1192 %3968 %271
Radio Aalto1042 %3457 %296
Radio City Total1062 %2986 %2113
Radio Nostalgia1533 %3888 %4125
Radio Nova49810 %1,17324 %15153
Radio Rock2946 %72215 %8136
Radio SuomiPOP47610 %1,07622 %11112
SuomiRock631 %2275 %190
Radio Suomi Räp (prev Basso)------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,05921 %2,20844 %28128
Total Bauer Media *1,16824 %2,40448 %35149
Others70914 %1,53031 %24166

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.