Results From The National Radio Survey

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Reach And Time Spent Listening
February - April 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,26066 %4,36788 %149226
Total YLE1,66834 %2,47450 %77229
Total Commercial2,07042 %3,41069 %72171
YLE Radio 14209 %75015 %15172
YleX1854 %49410 %5135
YLE Radio Suomi1,00820 %1,57832 %49241
YLE Puhe1533 %4359 %3106
YLE X3M261 %812 %1107
YLE Radio Vega1042 %1744 %4210
Aito Iskelmä892 %2635 %3149
Classic481 %1162 %1102
Helmiradio511 %1693 %1121
HitMix641 %2225 %1100
Iskelmä1533 %4289 %3114
Kasari742 %2124 %2119
Basso (prev. Kiss) 912 %3116 %285
LOOP982 %3377 %162
NRJ892 %3166 %183
Radio Aalto641 %2315 %179
Radio City Total892 %2405 %2114
Radio Nostalgia1433 %3718 %4124
Radio Nova4499 %1,02521 %15162
Radio Rock2605 %62613 %8144
Radio SuomiPOP4028 %95619 %9114
SuomiRock491 %2024 %190
Ysäri611 %1934 %192
Suomi Räp (f.d. Basso)------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *92819 %2,01141 %25131
Total Bauer Media *1,12523 %2,32347 %34148
Others4599 %1,03121 %15167

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.