Results From The National Radio Survey

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Reach And Time Spent Listening
September - oktober 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,36968 %4,45689 %151223
Total YLE1,69234 %2,53651 %77227
Total Commercial2,19044 %3,52971 %74167
YLE Radio 13838 %69314 %14181
YleX2265 %58412 %6135
YLE Radio Suomi1,02621 %1,57432 %48236
YLE Puhe1543 %4539 %3108
YLE X3M241 %732 %1114
YLE Radio Vega1042 %1884 %4212
Aito Iskelmä1202 %3367 %3119
Basso822 %2615 %179
Classic591 %1523 %1124
Helmiradio491 %1723 %190
HitMix721 %2575 %178
Iskelmä1703 %48610 %4109
Kasari782 %2375 %195
LOOP1052 %3878 %164
NRJ952 %3257 %166
Radio Aalto561 %2104 %186
Radio City Total1072 %3126 %3127
Radio Nostalgia1593 %4198 %4119
Radio Nova4709 %1,08622 %15159
Radio Pooki601 %1293 %3223
Radio Rock2675 %66013 %7129
Radio SuomiPOP4439 %1,02621 %10109
SuomiRock591 %2124 %1113
Radio Suomi Räp190 %752 %061
TOP51451 %1683 %176
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *98920 %2,11642 %24121
Total Bauer Media *1,22024 %2,48850 %36147
Others4188 %94119 %14162

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.