Results From The National Radio Survey

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Reach And Time Spent Listening
September - November 2021
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,33467 %4,44789 %146219
Total YLE1,73135 %2,55051 %77222
Total Commercial2,11642 %3,45769 %69164
YLE Radio 14008 %71614 %14176
YleX2285 %56011 %6138
YLE Radio Suomi1,04121 %1,58032 %48232
YLE Puhe1593 %4419 %3104
YLE X3M220 %752 %084
YLE Radio Vega1112 %2084 %4193
Aito Iskelmä1082 %3136 %2104
Basso (prev. Kiss) 671 %2214 %164
Classic601 %1583 %1100
Groove FM271 %942 %078
Helmiradio481 %1583 %192
HitMix952 %2976 %298
Iskelmä1613 %47610 %4117
Järviradio1353 %2786 %5191
Kasari691 %2295 %198
LOOP1092 %3557 %167
Me Naiset Radio271 %1142 %062
NRJ932 %3186 %174
Radio City Total842 %2605 %2119
Radio Dei531 %1333 %1119
Radio Nostalgia1573 %4138 %5152
Radio Nova4299 %1,00720 %14157
Radio Pooki651 %1603 %2177
Radio Rock2615 %65713 %7129
Radio SuomiPOP4208 %1,00520 %9107
SuomiRock461 %1633 %198
Radio Suomi Räp (prev Basso)291 %1082 %074
Ysäri371 %1353 %191
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *97019 %2,09242 %23118
Total Bauer Media *1,13623 %2,38448 %33146
Others2445 %66513 %7139

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.