Results From The National Radio Survey

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Reach And Time Spent Listening
February - April 2023
Demographic Group: 9+ population, whole of Finland.
Population: 5,036,867
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,15363 %4,31886 %135215
Total YLE1,56731 %2,36647 %69220
Total Commercial2,02140 %3,37067 %66165
YLE Radio 13697 %67313 %13171
YleX1633 %4589 %4114
YLE Radio Suomi98820 %1,51230 %45230
YLE Puhe1052 %3236 %2109
YLE X3M180 %591 %0107
YLE Radio Vega1152 %1874 %4190
Aito Iskelmä1172 %3307 %3143
Basso581 %2024 %181
Classic611 %1814 %198
Classic Hits291 %962 %1107
Easy Hits261 %942 %085
Groove FM321 %1172 %198
HitMix1142 %3156 %294
Iskelmä1433 %4158 %4125
Järviradio1383 %2625 %7238
Kasari842 %2585 %179
LOOP1192 %3727 %160
NRJ772 %2756 %173
Radio City Total802 %2325 %295
Radio Dei461 %912 %1122
Radio Nostalgia1333 %3517 %3110
Radio Nova4309 %98420 %13147
Radio Pooki832 %1874 %4214
Radio Rock2585 %62212 %7128
Radio SuomiPOP3016 %78716 %7110
SuomiRock471 %1713 %196
Radio Suomi Räp210 %842 %063
TOP51271 %932 %1104
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *89018 %1,95439 %22124
Total Bauer Media *1,11622 %2,35447 %31139
Others2285 %65213 %6142

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.