Results From The National Radio Survey

Previous ReportNext Report
Reach And Time Spent Listening
November 2018 - January 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,51771 %4,55592 %166234
Total YLE1,76636 %2,58152 %83232
Total Commercial2,32547 %3,62573 %84177
YLE Radio 14359 %78916 %16181
YleX1844 %50210 %5133
YLE Radio Suomi1,07722 %1,64233 %52238
YLE Puhe1884 %48210 %4117
YLE X3M341 %992 %1113
YLE Radio Vega1182 %2054 %5197
Basso952 %3186 %280
Classic------
Helmiradio952 %2645 %295
HitMix892 %2836 %2106
Iskelmä2034 %54211 %5128
LOOP1102 %3447 %167
NRJ1172 %3758 %288
Radio Aalto1283 %3908 %398
Radio City Total1092 %3196 %3128
Radio Nostalgia1553 %3858 %4119
Radio Nova51010 %1,18524 %17161
Radio Rock3096 %73115 %9134
Radio SuomiPOP4609 %1,09022 %11118
SuomiRock661 %2605 %1101
Radio Suomi Räp------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,04221 %2,13943 %27129
Total Bauer Media *1,15523 %2,36348 %36152
Others71114 %1,55631 %23158

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.