Results From The National Radio Survey

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Reach And Time Spent Listening
October - December 2018
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,51971 %4,55792 %166233
Total YLE1,78136 %2,62953 %81226
Total Commercial2,32747 %3,63774 %85180
YLE Radio 14499 %81116 %16174
YleX1974 %52811 %5134
YLE Radio Suomi1,07422 %1,65633 %50231
YLE Puhe1864 %48110 %4118
YLE X3M321 %1002 %1117
YLE Radio Vega1142 %2034 %5204
Bassoradio------
Classic------
Helmiradio872 %2505 %296
HitMix922 %2786 %2106
Iskelmä2044 %55511 %5123
Kiss1012 %3337 %282
LOOP1132 %3577 %164
NRJ1303 %4158 %286
Radio Aalto1343 %4098 %399
Radio City Total1152 %3217 %3118
Radio Nostalgia1383 %3447 %4126
Radio Nova51510 %1,21024 %17163
Radio Rock2936 %71214 %9142
Radio SuomiPOP4539 %1,08622 %11118
SuomiRock742 %2846 %195
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,02621 %2,12443 %28131
Total Bauer Media *1,16023 %2,37348 %36151
Others83817 %1,83237 %27158

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.