Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
September - November 2018
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,51671 %4,54992 %163229
Total YLE1,78636 %2,64453 %79220
Total Commercial2,31947 %3,62673 %84178
YLE Radio 14319 %77916 %14161
YleX2074 %53611 %6132
YLE Radio Suomi1,07822 %1,64133 %50230
YLE Puhe1854 %49910 %4115
YLE X3M341 %1022 %1104
YLE Radio Vega1162 %2104 %5192
Bassoradio------
Classic------
Helmiradio872 %2695 %2102
HitMix972 %2876 %2104
Iskelmä2044 %55511 %5122
Kiss1162 %3708 %276
LOOP1202 %3788 %265
NRJ1353 %4329 %277
Radio Aalto1343 %4088 %3102
Radio City Total1253 %3427 %3112
Radio Nostalgia1383 %3547 %4130
Radio Nova50710 %1,20024 %16156
Radio Rock3076 %71715 %9141
Radio SuomiPOP49610 %1,11623 %12122
SuomiRock812 %3026 %295
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,07922 %2,16944 %30134
Total Bauer Media *1,17524 %2,40949 %35147
Others63813 %1,41829 %21165

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.