Results From The National Radio Survey

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Reach And Time Spent Listening
January - March 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,52871 %4,53492 %166232
Total YLE1,76136 %2,56252 %84235
Total Commercial2,30947 %3,58372 %82175
YLE Radio 140622 %75415 %15178
YleX1778 %48710 %5130
YLE Radio Suomi1,0994 %1,65834 %55247
YLE Puhe1794 %48010 %4113
YLE X3M311 %972 %199
YLE Radio Vega1212 %2114 %5196
Classic------
Helmiradio882 %2595 %289
HitMix1052 %3227 %295
Iskelmä1884 %53211 %5124
Kiss1152 %3677 %283
LOOP1112 %3708 %165
NRJ1142 %3497 %273
Radio Aalto1182 %3417 %2103
Radio City Total972 %3016 %3129
Radio Nostalgia1543 %3798 %4131
Radio Nova53211 %1,19324 %17159
Radio Rock3036 %72015 %8127
Radio SuomiPOP51610 %1,13023 %13121
SuomiRock631 %2495 %194
Bassoradio------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,08022 %2,12543 %28128
Total Bauer Media *1,16424 %2,36048 %36152
Others62613 %1,39528 %21163

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.