Results From The National Radio Survey

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Reach And Time Spent Listening
November 2019 - January 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,37568 %4,48190 %152222
Total YLE1,64533 %2,47850 %74222
Total Commercial2,24345 %3,60673 %78172
YLE Radio 13798 %70414 %13168
YleX1804 %49310 %4119
YLE Radio Suomi1,01420 %1,53931 %48236
YLE Puhe1693 %47610 %3100
YLE X3M241 %852 %1103
YLE Radio Vega1042 %1724 %4206
Aito Iskelmä651 %1944 %2136
Basso (prev. Kiss) 872 %2966 %164
Classic431 %1112 %1110
Helmiradio571 %1693 %1119
HitMix531 %1774 %187
Iskelmä1874 %51210 %4118
LOOP972 %3477 %160
NRJ1032 %3627 %274
Radio Aalto1122 %3668 %297
Radio City Total972 %2836 %2111
Radio Nostalgia1523 %3858 %4123
Radio Nova48610 %1,16223 %15151
Radio Rock2896 %68914 %8126
Radio SuomiPOP4389 %1,01520 %10114
Radio Suomi Räp (prev Basso)------
SuomiRock571 %2174 %1106
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *98920 %2,12143 %25125
Total Bauer Media *1,21024 %2,47850 %36146
Others57012 %1,27026 %20178

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.