Results From The National Radio Survey

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Reach And Time Spent Listening
February - April 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,30066 %4,38488 %152229
Total YLE1,74435 %2,57052 %80228
Total Commercial2,09342 %3,45369 %72171
YLE Radio 13848 %70114 %14185
YleX2144 %51110 %6132
YLE Radio Suomi1,08022 %1,61632 %52239
YLE Puhe1453 %4349 %398
YLE X3M261 %782 %1122
YLE Radio Vega1102 %1934 %4204
Aito Iskelmä1002 %2916 %2123
Basso (prev. Kiss) 681 %2355 %187
Classic711 %1593 %2122
Groove FM241 %802 %0101
Helmiradio461 %1703 %187
HitMix952 %2916 %291
Iskelmä1393 %4269 %4144
Järviradio1483 %2816 %7220
Kasari862 %2645 %289
LOOP1102 %3617 %274
Me Naiset Radio281 %1072 %193
NRJ842 %2856 %172
Radio City Total842 %2555 %2127
Radio Dei661 %1343 %2123
Radio Nostalgia1513 %3938 %4121
Radio Nova4208 %1,03021 %13160
Radio Pooki661 %1513 %3203
Radio Rock2265 %57412 %6134
Radio SuomiPOP3948 %93619 %9113
SuomiRock461 %1613 %1110
Radio Suomi Räp (prev Basso)331 %1283 %068
Ysäri681 %2064 %198
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *91518 %1,99840 %23124
Total Bauer Media *1,15723 %2,42449 %35150
Others2164 %61312 %7151

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.