Results From The National Radio Survey

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Reach And Time Spent Listening
February - April 2022
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,23665 %4,36987 %144223
Total YLE1,71234 %2,56051 %76221
Total Commercial2,02740 %3,40268 %69169
YLE Radio 14028 %70514 %14178
YleX2104 %54111 %6130
YLE Radio Suomi1,01920 %1,56531 %47231
YLE Puhe1754 %52010 %4108
YLE X3M251 %812 %1112
YLE Radio Vega1112 %1974 %4194
Aito Iskelmä1152 %3247 %3145
Basso (prev. Kiss) 661 %2245 %189
Classic591 %1513 %1117
Groove FM241 %852 %0104
Helmiradio391 %1333 %198
HitMix932 %2565 %2119
Iskelmä1433 %4038 %3121
Järviradio1463 %2986 %6215
Kasari711 %2375 %196
LOOP1243 %3627 %273
Me Naiset Radio261 %1062 %1101
NRJ782 %2725 %183
Radio City Total772 %2134 %2113
Radio Dei421 %922 %1138
Radio Nostalgia1343 %3657 %3119
Radio Nova4098 %94719 %12151
Radio Pooki772 %1784 %3196
Radio Rock2435 %61512 %7146
Radio SuomiPOP3407 %85717 %8111
SuomiRock461 %1673 %1101
Radio Suomi Räp (prev Basso)231 %962 %070
Ysäri321 %1222 %184
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *90118 %2,00140 %24132
Total Bauer Media *1,08122 %2,28046 %31143
Others2214 %61512 %7147

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.