Results From The National Radio Survey

Previous Report
Reach And Time Spent Listening
July - September 2025
Demographic Group: 9+ population, whole of Finland.
Population: 5,155,830
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,06259 %4,29883 %126212
Total YLE1,53030 %2,33145 %65219
Total Commercial1,96938 %3,40266 %61160
YLE Radio 13777 %69313 %13171
YleX1773 %50810 %4108
YLE Radio Suomi1,01720 %1,58231 %44222
YLE X3M220 %782 %085
YLE Radio Vega1182 %2224 %5198
Aito Iskelmä1032 %3016 %2110
Basso251 %1122 %058
Classic481 %1283 %1123
Classic Hits461 %1383 %190
Easy Hits281 %972 %1125
Groove FM301 %1072 %078
HitMix982 %2996 %294
Iskelmä1172 %3637 %3118
Kasari611 %1934 %188
LOOP922 %3457 %155
NRJ802 %2936 %166
POPfm1132 %3417 %298
Radio City Total952 %2846 %2110
Radio Dei521 %1112 %1109
Radio Helsinki361 %1092 %1143
Radio Nostalgia1222 %3477 %3126
Radio Nova4078 %94418 %12153
Radio Pooki872 %1834 %3204
Radio Rock2084 %54611 %6139
Radio SuomiPOP2455 %67113 %5104
SuomiRock511 %1874 %186
Radio Suomi Räp531 %1733 %173
TOP51140 %571 %079
Total Sanoma Media *78215 %1,85936 %18116
Total Bauer Media *1,07121 %2,29545 %29141
Others3326 %84416 %11173

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.