Results From The National Radio Survey

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Reach And Time Spent Listening
March - May 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,50671 %4,53192 %162228
Total YLE1,73435 %2,58352 %79226
Total Commercial2,32747 %3,63974 %83175
YLE Radio 14038 %73815 %14169
YleX2064 %57512 %6131
YLE Radio Suomi1,03621 %1,60032 %50240
YLE Puhe1794 %47010 %4110
YLE X3M311 %1002 %196
YLE Radio Vega1172 %2104 %5201
Bassoradio------
Classic------
Helmiradio892 %2685 %294
HitMix1172 %3277 %284
Iskelmä2054 %58412 %5113
Kiss1273 %4028 %282
LOOP1182 %4058 %162
NRJ1112 %3748 %279
Radio Aalto1353 %3958 %3102
Radio City Total982 %3217 %2106
Radio Nostalgia1463 %3908 %4149
Radio Nova54811 %1,25625 %17156
Radio Rock2756 %69914 %8134
Radio SuomiPOP50510 %1,13823 %12116
SuomiRock661 %2615 %1104
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,07022 %2,12643 %28126
Total Bauer Media *1,19224 %2,43549 %36150
Others62313 %1,45629 %21169

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.