Results From The National Radio Survey

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Reach And Time Spent Listening
April - June 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,47570 %4,53292 %162231
Total YLE1,69134 %2,55752 %76223
Total Commercial2,34047 %3,67474 %86181
YLE Radio 13808 %70714 %13169
YleX2044 %59112 %5129
YLE Radio Suomi1,02121 %1,57532 %49237
YLE Puhe1794 %4499 %4110
YLE X3M321 %992 %194
YLE Radio Vega1112 %2094 %4191
Bassoradio------
Classic------
Helmiradio932 %2736 %2104
HitMix1002 %3016 %288
Iskelmä2074 %58612 %5124
Kiss1182 %3848 %289
LOOP1052 %3607 %166
NRJ1032 %3798 %284
Radio Aalto1283 %4078 %295
Radio City Total1132 %3387 %3119
Radio Nostalgia1573 %3958 %4141
Radio Nova55411 %1,28526 %18163
Radio Rock2856 %72215 %8143
Radio SuomiPOP49310 %1,14423 %12122
SuomiRock631 %2575 %1101
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,05821 %2,16144 %28131
Total Bauer Media *1,20724 %2,50451 %38155
Others62613 %1,43329 %22173

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.