Results From The National Radio Survey

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Reach And Time Spent Listening
May - July 2019
Demographic Group: 9+ population, whole of Finland.
Population: 4,951,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,47270 %4,55392 %163232
Total YLE1,69434 %2,56852 %76223
Total Commercial2,33547 %3,70775 %87183
YLE Radio 13848 %71514 %13171
YleX2064 %58412 %6138
YLE Radio Suomi1,02121 %1,59632 %48234
YLE Puhe1734 %4539 %4109
YLE X3M331 %972 %1114
YLE Radio Vega1142 %2215 %4191
Bassoradio------
Classic------
Helmiradio972 %2786 %2104
HitMix892 %2866 %287
Iskelmä2054 %57512 %5127
Kiss1162 %3728 %293
LOOP1022 %3507 %281
NRJ1122 %4108 %285
Radio Aalto1142 %3928 %297
Radio City Total1182 %3317 %3138
Radio Nostalgia1583 %3968 %4135
Radio Nova57212 %1,33327 %19167
Radio Rock2856 %73115 %8143
Radio SuomiPOP47310 %1,15423 %12125
SuomiRock581 %2405 %1103
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Nelonen Media *1,03121 %2,21945 %28133
Total Bauer Media *1,22725 %2,54251 %40159
Others60712 %1,37328 %21171

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.